Vida Radovanovic, who I have been working with for the past 5 years at the Coffee & Tea Expo, sold her show to a media company from Toronto called Fulcrum Events.
They've relaunched the event as the 'Canadian Coffee & Tea Show" which will be held at the Toronto Congress Center on the 16 & 17th of September.
Fulcrum's show format has a track record of success and innovation thanks to a dedicated group led by Russel Hoffman, Fulcrums General Manager. As Russell points out on the Show website:
“We believe this show can offer educational and business building seminars on some of the most profitable menu items to the operators who read our publication as well as entrepreneurs looking to enter the Coffee & Tea shop or restaurant business. We look forward to working with the shows founder, Vida Radovanovic, and growing the show together.”
There is a plan to launch the 2nd Annual 'Great Canadian Tea Steep-Off' as well. This year, with Fulcrum's help, I will improve on the format, include audience participation, and possibly introduce the TEAPRESSO into the event to let "Tea Baristas" wow the judges with their creations.
Either way, with the track record of Russell and his team, Vida's long term dedication to the promotion of the Coffee & Tea Industry in Canada, and heightened interest from many more packers, importers and wholesalers, I think this years new Canadian Coffee & Tea Show will be the best ever.
I look forward to seeing you there!
They've relaunched the event as the 'Canadian Coffee & Tea Show" which will be held at the Toronto Congress Center on the 16 & 17th of September.
Fulcrum's show format has a track record of success and innovation thanks to a dedicated group led by Russel Hoffman, Fulcrums General Manager. As Russell points out on the Show website:
“We believe this show can offer educational and business building seminars on some of the most profitable menu items to the operators who read our publication as well as entrepreneurs looking to enter the Coffee & Tea shop or restaurant business. We look forward to working with the shows founder, Vida Radovanovic, and growing the show together.”
There is a plan to launch the 2nd Annual 'Great Canadian Tea Steep-Off' as well. This year, with Fulcrum's help, I will improve on the format, include audience participation, and possibly introduce the TEAPRESSO into the event to let "Tea Baristas" wow the judges with their creations.
Either way, with the track record of Russell and his team, Vida's long term dedication to the promotion of the Coffee & Tea Industry in Canada, and heightened interest from many more packers, importers and wholesalers, I think this years new Canadian Coffee & Tea Show will be the best ever.
I look forward to seeing you there!
0 comments:
Post a Comment